Found in 2 comments on Hacker News
rainloft · 2017-09-24 · Original thread
The Medium is the Massage by Marshall McLuhan.

He combines words and images in a style that inspired Wired magazine. The book is about the influence of technology on how and what humans communicate and think.

Your guests will be flipping the book upside-down and looking at the reversed image in a mirror at times. It's entertaining as well as informative!

kylemathews · 2011-01-26 · Original thread
Nope, that's the actual title of a later book he wrote to provide a visual condensed introduction to his ideas.

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