Found in 13 comments on Hacker News
cl42 · 2024-08-20 · Original thread
Went through S12, and also talk to a lot of YC founders. A few thoughts:

1. Quality over quantity. "Talk to users" works best when you have a well-defined market or ICP. Talking to 10 users in your ultra-specific niche is way better than talking to 100 users across multiple niches.

2. Your script matters a lot. Asking leading questions will get you results you can't trust. I think The Mom Test (https://www.amazon.com/Mom-Test-customers-business-everyone/...) is a great intro on this topic.

3. Talk to enough users that you start being able to predict their answers. If you are running interviews and still getting new/surprising answers to your questions, then it means you either haven't spoken to enough people or have a poorly defined ICP... If you need #s, I generally find that after 10 interviews in a very focused ICP, you should start seeing patterns.

Finally, there is an exception to every rule. Your specific market might need more interviews, or you might have such a good insight that you skip formal interviewing all together.

Read it -> "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you"

https://www.amazon.com/Mom-Test-customers-business-everyone/...

bombcar · 2022-11-08 · Original thread
I've heard "The Mom Test" is a good book around that, but I've never read it.

https://www.amazon.com/Mom-Test-customers-business-everyone/...

enonevets · 2022-09-14 · Original thread
The Mom Test would be a great book for validating ideas: https://www.amazon.com/Mom-Test-customers-business-everyone/...
aaronax · 2021-05-11 · Original thread
Maybe this? https://www.amazon.com/Mom-Test-customers-business-everyone/...

You shouldn't ask your mom about the viability of an idea because she will be biased towards thinking good things about you (and your ideas). Similarly (sort of...), Hacker News will be biased towards wanting your product and not say anything bad about it.

jh88 · 2021-01-14 · Original thread
Have you read The Mom Test? https://www.amazon.com/Mom-Test-customers-business-everyone/... Also, Rob Fitzpatrick did a youtube series focused on remote interviewing https://www.youtube.com/watch?v=bcWqxq2fJgY&t=1s
SquareWheel · 2020-11-03 · Original thread
Clean link (affiliate information stripped).

https://www.amazon.com/Mom-Test-customers-business-everyone/...

afriend4lyfe · 2020-03-22 · Original thread
The big takeaway from this article for me was this line:

"Create a solution to somebody else’s problem, where that problem sits at the intersection of being genuinely interesting / meaningful to you and being something that you are reasonably capable of addressing."

I also want to second his book recommendation [The Mom Test](https://www.amazon.com/Mom-Test-customers-business-everyone/...). It's really short and will save you a lot of time building things nobody will pay for.

csallen · 2019-09-10 · Original thread
I've spent a ton of time as a developer trying to make money from various side projects and businesses. So most of my top "wish I'd discovered this earlier" list revolves around tech+business stuff:

* Strategy #1: Charge more. patio11 has been shouting this from the rooftops for years, but it didn't sink in until after I started Indie Hackers[0]. If you charge something like $300/customer instead of $5/customer, you can get to profitability with something like 50 phone calls rather than years of slogging. It's still hard, but it's way faster.

* Strategy #2: Brian Balfour's four fits model[1]. It's not enough to think about the product. You also need to think about the market, distribution channels, and pricing, and how each of these four things fit together. I imagine them as four wheels on a car. It's better to have 4 mediocre wheels than 3 great ones and a flat.

* Book: The Mom Test.[2] Amazing book about how to talk to customers to research your ideas without being misled, which is a step I've stumbled on before.

* Tool: Notion. I just discovered it recently. I use it for all my docs and planning.

[0] https://www.indiehackers.com - my latest business, and the one that actually worked

[1] https://brianbalfour.com/four-fits-growth-framework

[2] https://www.amazon.com/Mom-Test-customers-business-everyone/...