The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
ISBN: 0470113456
Buy on Amazon
Found in 1 comment on Hacker News
dshah · 2008-05-18 · Original thread
I'd highly recommend "The New Rules of PR and Marketing" by David Meerman Scott.

http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0...

Good read and very practical.

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