I think that a lot of it comes down to designers needing/wanting to justify their job.
If a designer or typographer does good work, it goes largely unnoticed, since navigating the page and reading the text is easy and fluid. This can lead clients to believe that the designer is not doing much at all, when in fact they are doing their job exceptionally well.
This leads to designers adding unnecessary ornamentation (often at the clients behest), just to make it seem as though they are providing more of a service.
As others have pointed out, no one is sitting in meetings reading the boiler plate text on designs, they are just looking at the overall page to see if it 'pops' or whatever. So really, it's as much the clients fault as the designers, although a good designer should be able to communicate why the flashiest, most cutting edge choices are not always the best.
Also, I'd like to recommend this book, The New Typography. It's an old book, but they do a really great job of explaining the goals of typography, and how one can be creative without sacrificing readability, etc. https://www.amazon.com/New-Typography-Weimar-Now-Criticism/d...
If a designer or typographer does good work, it goes largely unnoticed, since navigating the page and reading the text is easy and fluid. This can lead clients to believe that the designer is not doing much at all, when in fact they are doing their job exceptionally well.
This leads to designers adding unnecessary ornamentation (often at the clients behest), just to make it seem as though they are providing more of a service.
As others have pointed out, no one is sitting in meetings reading the boiler plate text on designs, they are just looking at the overall page to see if it 'pops' or whatever. So really, it's as much the clients fault as the designers, although a good designer should be able to communicate why the flashiest, most cutting edge choices are not always the best.
Also, I'd like to recommend this book, The New Typography. It's an old book, but they do a really great job of explaining the goals of typography, and how one can be creative without sacrificing readability, etc. https://www.amazon.com/New-Typography-Weimar-Now-Criticism/d...