Finds like this keep me coming to HN. Thank you. I found an amazon link for the book it is extracted from:

http://www.amazon.com/Shop-Class-Soulcraft-Inquiry-Value/dp/...

I also recommend de Botton's The Pleasures and Sorrows of Work to those who enjoyed it. I read it in a single sitting.

http://www.amazon.com/Pleasures-Sorrows-Work-Alain-Botton/dp...

And blessedly, I didn't have to negotiate any subscribe forms at nytimes.com.