SpaceX is rapidly turning into AM&M from 'The Rocket Company'[0].

[0] http://www.amazon.com/The-Rocket-Company-Library-Flight/dp/1...

Two Stage to Orbit, with vertical rocket-thrust tail-landing for both stages, eschewing carbon fiber for aerospace aluminum and using friction stir welding, rejecting exotic engine designs for proven ones, and financing from dot-com tycoons:

I'm not affiliated, and the end is kinda corny, especially if you are a typical skeptic/rationalist Silicon Valley type. It's not exactly how it happened with SpaceX, but there are quite a few parallels:

http://www.amazon.com/The-Rocket-Company-Library-Flight/dp/1...

EDIT: In case you are not sure, it's a fiction book. It's interesting because it presages some things SpaceX did later.