https://m.youtube.com/watch?v=iuRbDBAqyFY&t=9s&pp=2AEJkAIB

https://www.qualtrics.com/marketplace/vanwesterndorp-pricing...

https://www.amazon.com/Confessions-Pricing-Man-Affects-Every...

https://www.amazon.com/Strategy-Tactics-Pricing-Growing-Prof...

I have the 4th edition (2005 update), which is only $8 used on Amazon:

http://www.amazon.com/Strategy-Tactics-Pricing-Growing-Profi...

But honestly any edition is great - its sold as a textbook[1], so they seem to make periodic, cursory updates, but the substance remains unchanged. I suspect the 1994 edition is fantastic as well, and perhaps available in your local library.

I hope you like it, and get as much out of it as I have! And thank you for taking my recommendation, that made my day. :)

[1] That its a textbook is perhaps my favorite meta-lesson of the book itself. How do you charge $100 for a book? Call it a text book!

I urge you to purchase and read The Strategy and Tactics of Pricing [0]. You are making a number of mistakes, not the least of which is to use low pricing as a differentiator. Bad idea. You've landed yourself on a potential slippery slope that can be devastating. I doubt your current competitors will follow you down. They are likely not suicidal. However, your position is easily attacked by anyone willing and able to take a dive for the weeds (in terms of pricing). Product being reasonably equal, the lower price wins. Customers nearly always want to pay as close to zero as possible.

I see a lot of "we had this revelation" type posts on HN. Perhaps this is a side effect of a younger, less experienced membership. A lot of these things are nowhere close to revelations. People --many people-- have trenched these paths before you. Anyone with a reasonable amount of business "street" experience could have told you that giving away EVERYTHING for a low price would convert better. What you need to do is optimize profit per unit and segment the market in order to maximize that function. The other thing you are doing is colloquially referred to as "leaving money on the table".

The pricing field is deep, wide and complex. The suggested book is one of many I studied over the years. For a number of years one of the most frustrating aspects of entrepreneurship for me was having to read piles of business books to understand what the hell I was supposed to do. Engineering school does not prepare you for this.

[0] http://www.amazon.com/The-Strategy-Tactics-Pricing-Profitabl...

I urge you to purchase and read The Strategy and Tactics of Pricing [0]. You are making a number of mistakes, not the least of which is to use low pricing as a differentiator. Bad idea. You've landed yourself on a potential slippery slope that can be devastating. I doubt your current competitors will follow you down. They are likely not suicidal. However, your position is easily attacked by anyone willing and able to take a dive for the weeds (in terms of pricing). Product being reasonably equal, the lower price wins. Customers nearly always want to pay as close to zero as possible.

I see a lot of "we had this revelation" type posts on HN. Perhaps this is a side effect of a younger, less experienced membership. A lot of these things are nowhere close to revelations. People --many people-- have trenched these paths before you. Anyone with a reasonable amount of business "street" experience could have told you that giving away EVERYTHING for a low price would convert better. What you need to do is optimize profit per unit and segment the market in order to maximize that function. The other thing you are doing is colloquially referred to as "leaving money on the table".

The pricing field is deep, wide and complex. The suggested book is one of many I studied over the years. For a number of years one of the most frustrating aspects of entrepreneurship for me was having to read piles of business books to understand what the hell I was supposed to do. Engineering school does not prepare you for this.

[0] http://www.amazon.com/The-Strategy-Tactics-Pricing-Profitabl...