My go to recommendations:
http://www.amazon.com/Structure-Scientific-Revolutions-50th-... - The Structure of Scientific Revolutions, Thomas Kuhn, (1996)
http://www.amazon.com/Pragmatic-Programmer-Journeyman-Master... - The Pragmatic Programmer, Andrew Hunt and David Thomas (1999)
Things I've liked in the last 6 months:
http://www.amazon.com/How-Measure-Anything-Intangibles-Busin... - How to Measure Anything, Douglas Hubbard (2007)
http://www.amazon.com/Mythical-Man-Month-Software-Engineerin... - Mythical Man Month: Essays in Software Engineering, Frederick Brooks Jr. (1975, but get the 1995 version)
http://www.amazon.com/Good-Great-Some-Companies-Others/dp/00... - Good To Great, Jim Collins (2001)
Next on my reading list (and I'm really excited about it):
http://www.amazon.com/Best-Interface-No-brilliant-technology... - The Best Interface is No Interface, Golden Krishna (2015)
>If you’re sincere about getting into startups, start learning to code today.
Tech start-ups, yes, and a diminutive definition of technology at that (you know what you don't need to know for, say, an interior design, drilling technology, or infrastructure start-up?). We all have a tendency to over-articulate our fields - it's in the structure of how normal science progresses . I tend to do it with finance, coding, and engineering. Just as everyone need not know how to tranche out a capital structure or Fourier transform their cat, not every problem need be (nor can be) addressed through code.
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