The Thank You Economy
Description: The Thank You Economy by Gary Vaynerchuk examines how businesses can build customer relationships through authenticity and engagement in a marketplace that values two-way communication. It focuses on adapting sales strategies to modern consumer behavior
ISBN: 9780061914188
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"In the future, companies with tremendous "relationship capital" will be the ones to succeed. Society is creating an ecosystem that rewards good manners, high touch, honesty, and integrity. Ten years from now, every company will have a Chief Culture Officer on staff, and if big enough, a team dedicated to scaling one-to-one relationships."[1]
[1] - http://www.amazon.com/Thank-You-Economy-Gary-Vaynerchuk/dp/0...