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ak39 · 2012-05-10 · Original thread
Agreed. It's no longer a floppy disk. Its meaning in the new context has a life of its own. The fact that the metaphor no longer has any connection with is original context IS the reason why it is now effective! :)

"When things, signs or actions are freed from their respective ideas, concepts, essences, values, points of reference, origins and aims, they embark upon an endless process of self-reproduction. Yet things continue to function long after their ideas have disappeared, and they do so in total indifference to their own content. The paradoxical fact is that they function even better under these circumstances."

Jean Baudrillard from "The Transparency of Evil"

http://www.amazon.com/The-Transparency-Evil-Extreme-Phenomen...

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