http://www.amazon.com/Web-Architects-Handbook-Stross/dp/0201...

Title: The Web Architect's Handbook. Author: Charles Stross. Pub. date: 1996.

Mr Stross mentions elsewhere that he's been on the Internet since 1991:

http://www.antipope.org/charlie/blog-static/2009/06/how_i_go...

http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Dap...

Which is not to say that I haven't written technical books, back in the day:

http://www.amazon.com/Web-Architects-Handbook-Charles-Stross...

I'm not self-published -- I've got Ace (aka part of Penguin USA), Orbit (aka Hachette) and Tor (aka Holtzbrinck) as my publishers.

Yes, I do this for a day job.