http://www.amazon.com/Theory-Game-Design-Raph-Koster/dp/1449...
I have no interest in making games, but this comes highly recommended to understand applied intrinsic motivation (which I am very interested in). Grabbed it from the worrydream book list.
[1] http://www.amazon.com/Theory-Fun-Game-Design-ebook/dp/B004D4... only $4 on Kindle or $12 on paper
[2] Look for the ones he gives 4 and 5 stars. WARNING: Lots of reading