I'm a product-focused founder. I read this a few years ago when starting out with selling my company's product, and it helped me reframe sales as something essential to most of our jobs in the knowledge economy.
There's a compelling argument that persuasion and storytelling are core human activities, rather than the domain of extroverted "salespeople". Adopting that mental model was just as useful for me as learning the tactics of how to be effective at sales.
I'm a product-focused founder. I read this a few years ago when starting out with selling my company's product, and it helped me reframe sales as something essential to most of our jobs in the knowledge economy.
There's a compelling argument that persuasion and storytelling are core human activities, rather than the domain of extroverted "salespeople". Adopting that mental model was just as useful for me as learning the tactics of how to be effective at sales.