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favourable · 2022-06-19 · Original thread
Seth Godin talks about tribes in his book, called, well...Tribes[0]. Worth reading. He has a few interviews on Youtube where he talks about finding your people (if you don't want to read a whole book).


Suggested readings:

"The Culting of Brands" -

Blueprint for Revolution (as mentioned in Adam Grant's Originals) -

Tribes by Seth Godin -

The True Believer: Thoughts on the Nature of Mass Movements -

I've read the first three. The fourth is on my short list. The common theme? Start in a tight niche and establish a core of "fanatics". With a niche and a core your odds of traction and sustainability drop off.

If it helps, use any major religion as a reference point. That is, Christianity wasn't always the dominate (?) force it is today. But it started very small and tight.

A community isn't much different. Perhaps less extreme (?), but the same basic elements remain.

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