Hard agree. I've worked with specialised user researchers before and holy shit they're good. I've never ever once thought doing research was a waste of time. It's so worth the money.
It's just really easy to get trapped in your own biases - often the bias of "This isn't that complicated, I understand it so the customer can too", and the "I know what they want" one. So in the face of 'we need to deliver fast', a lot of people won't take the time to invest in it.
If anyones interested in research methods, highly reccomend this book.
It's just really easy to get trapped in your own biases - often the bias of "This isn't that complicated, I understand it so the customer can too", and the "I know what they want" one. So in the face of 'we need to deliver fast', a lot of people won't take the time to invest in it.
If anyones interested in research methods, highly reccomend this book.
https://www.amazon.com/Universal-Methods-Design-Innovative-E...