The Art of the Start - Guy Kawasaki http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-...
Outside Innovation - Patricia Seybold http://www.amazon.com/Outside-Innovation-Customers-Co-Design...
Unleashing the Killer App - Larry Downes & Chunka Mui http://www.amazon.com/Unleashing-Killer-App-Strategies-Domin...
Wellsprings of Knowledge - Dorothy Leonard Barton http://www.amazon.com/Wellsprings-Knowledge-Building-Sustain...
The Innovators Dilemma - Clayton Christensen http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...
Crossing the Chasm - Geoffrey A. Moore http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...
The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs - William H. Draper http://www.amazon.com/Startup-Game-Partnership-Capitalists-E...
Some of these aren't necessarily about startups, but I think they all have something valuable to offer. YMMV.
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The Art of the Start - Guy Kawasaki http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-...
Outside Innovation - Patricia Seybold http://www.amazon.com/Outside-Innovation-Customers-Co-Design...
Unleashing the Killer App - Larry Downes & Chunka Mui http://www.amazon.com/Unleashing-Killer-App-Strategies-Domin...
Wellsprings of Knowledge - Dorothy Leonard Barton http://www.amazon.com/Wellsprings-Knowledge-Building-Sustain...
The Innovators Dilemma - Clayton Christensen http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin...
Crossing the Chasm - Geoffrey A. Moore http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605...
The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs - William H. Draper http://www.amazon.com/Startup-Game-Partnership-Capitalists-E...
Some of these aren't necessarily about startups, but I think they all have something valuable to offer. YMMV.