Identify your core issues clearly. Sometimes, when your customer reaches the sales process, doesn't understand what you are selling, it's a marketing problem.

Process is everything. If you can map out the entire sales process in sequences, you can find ways to optimize it.

I started my sales funnel with mostly manual touch points, and gradually started adding automation (automated cadences, automated scheduling, and etc) and we were able to increase our efficiency by 200%.

Track EVERYTHING. Each metric matters a lot, and if you don't have a dashboard of all the metrics, you are going to make some bad decisions (learned it through trial and error)

Also read this book: https://www.amazon.com/Way-Wolf-Straight-Persuasion-Influenc...