Found in 3 comments on Hacker News
slap_shot · 2019-10-04
· Original
thread
https://www.amazon.com/Web-Analytics-2-0-Accountability-Cent...
chwolfe · 2014-06-24
· Original
thread
Congrats!
When it comes to Management, I have to second vellum's advice and go with Drucker:
http://www.amazon.com/Effective-Executive-Definitive-Harperb...
Classic (Mad Men era) of Marketing is ruled by Ogilvy:
http://www.amazon.com/Confessions-Advertising-Man-David-Ogil...
However, I cannot stress enough the role of analytics in modern business strategy/marketing and Kaushik's book is the best:
http://www.amazon.com/Web-Analytics-2-0-Accountability-Centr...
arkitaip · 2011-10-15
· Original
thread
For a customer perspective, check out Avinash Kaushik's books on web statistics. They are highly recommended and full of best practices that you should be aware of. Of course, if you are really ambitious you could reach out to him and others in the industry to find out a niche.
Web Analytics: An Hour a Day: http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/...
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: http://www.amazon.com/Web-Analytics-2-0-Accountability-Centr...
