Found 2 comments on HN
up_and_up · 2013-01-18 · Original thread
> moving security / trust symbols into the visual field of sensitive information remains an easy conversion gain

I recommend reading Web Design for ROI for other tips such as that. []

- I am not the author, I just found this book interesting in how impactful certain ecommerce design modifications can be towards increasing sales.

flacon · 2010-10-07 · Original thread
Want your UX/Web Design to make money? Try Web Design for RIO (

Get dozens of book recommendations delivered straight to your inbox every Thursday.