> moving security / trust symbols into the visual field of sensitive information remains an easy conversion gain

I recommend reading Web Design for ROI for other tips such as that. [http://www.amazon.com/Web-Design-ROI-Browsers-Prospects/dp/0...]

- I am not the author, I just found this book interesting in how impactful certain ecommerce design modifications can be towards increasing sales.

Want your UX/Web Design to make money? Try Web Design for RIO (http://www.amazon.com/Web-Design-ROI-Browsers-Prospects/dp/0...)