Found 1 comment on HN
mindcrime · 2017-04-18 · Original thread
You might find this book useful:

https://www.amazon.com/What-Your-One-Sentence-Attention/dp/0...

I'm part-way through it and have found the advice valuable so far. I don't think there's a "cookie cutter" formula, but there are exercises and things you can do to help you distill a pitch down to one sentence.

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