What Sticks: Why Most Advertising Fails and How to Guarantee yours Succeeds
ISBN: 1618653369
Buy on Amazon
Found in 1 comment on Hacker News
mindcrime · 2021-07-28 · Original thread
A couple that might be worth considering:

https://www.amazon.com/22-Immutable-Laws-Branding/dp/0060007...

https://www.amazon.com/Positioning-Battle-Your-Mind-Annivers...

https://www.amazon.com/Differentiate-Die-Survival-Killer-Com...

https://www.amazon.com/What-Sticks-Advertising-Guarantee-Suc...

https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/14...

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