They learn and adapt. They contribute significantly to Open Source. Now they are understanding importance of UI/UX design and trying to invest heavily on it.
Lot of big name startup even though succeed for short or medium term but struggling a lot in long run. I really enjoy reading the below book about IBM
Who Says Elephants Can't Dance? by Louis V., Jr. Gerstner (Outsider came to IBM as CEO)
IBM is nearly in verge of collapse during early 90s. And he pulled it off.
Get dozens of book recommendations delivered straight to your inbox every Thursday.