Found in 1 comment on Hacker News
eru · 2008-10-13 · Original thread
But the Economist is affordable all the world over. At least the subscription is.

I read that in a book ( that the usual TV station makes less than a dollar for an hours advertisement per viewer. The Economist makes more than five dollars in advertisements per issue.

Most people would rather spend a dollar to get rid of one hour advertising on TV, but not many would spend more than five dollars to get rid of the relative unobstrusive ads in the Economist.

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