I read that in a book (http://www.amazon.com/Everyday-Ingenuity-Solve-Problems-Smal...) that the usual TV station makes less than a dollar for an hours advertisement per viewer. The Economist makes more than five dollars in advertisements per issue.
Most people would rather spend a dollar to get rid of one hour advertising on TV, but not many would spend more than five dollars to get rid of the relative unobstrusive ads in the Economist.
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I read that in a book (http://www.amazon.com/Everyday-Ingenuity-Solve-Problems-Smal...) that the usual TV station makes less than a dollar for an hours advertisement per viewer. The Economist makes more than five dollars in advertisements per issue.
Most people would rather spend a dollar to get rid of one hour advertising on TV, but not many would spend more than five dollars to get rid of the relative unobstrusive ads in the Economist.