Found 1 comment on HN
minouye · 2011-03-26 · Original thread
Read "Why She Buys" by Bridget Brennan. It is probably one of the most enlightening marketing/consumer psych. books I have ever read. I seriously cannot recommend it highly enough. Also, it's not just about the female consumer--there's discussion about the male consumer psychology to put things into context.

http://www.amazon.com/Why-She-Buys-Strategy-Consumers/dp/030...

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