Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition cover
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
by Robert G. Cooper
Description: Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition outlines strategies and methods to streamline product development and improve the success rate from initial concept through market introduction
ISBN: 9780738204635
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btilly · 2010-12-13 · Original thread
If you want to encourage innovation inside of a larger company, go read http://www.amazon.com/Winning-New-Products-Accelerating-Proc.... You'll get a lot of ideas and some very practical advice for addressing that problem.

Basically what it comes down to is, "Start with lots of ideas, and have a rigorous process for making most of them fail fast with a minimal allocation in resources."