Found 3 comments on HN
jlees · 2015-01-13 · Original thread
It's mentioned in "Yes! 50 Scientifically Proven Ways to be Persuasive"[1], which despite the title, is a really interesting book. The Freakonomics blog quotes it here:

http://freakonomics.com/2009/04/24/yes-part-ii/

referencing this paper "Why Susie Sells Seashells by the Seashore: Implicit Egotism and Life Decisions" http://www.stat.columbia.edu/~gelman/stuff_for_blog/susie.pd...

[1]http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuas...

mattmcknight · 2008-12-14 · Original thread
Cialdini's "Influence" is a great work. It's great at exposing a lot of sales techniques, but I had this weird feeling while reading it that it could be used as an instruction manual. Haven't read his new one yet, but it looks like an instruction manual. http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuas...

Get dozens of book recommendations delivered straight to your inbox every Thursday.