Found in 3 comments on Hacker News
jlees · 2015-01-13 · Original thread
It's mentioned in "Yes! 50 Scientifically Proven Ways to be Persuasive"[1], which despite the title, is a really interesting book. The Freakonomics blog quotes it here:

referencing this paper "Why Susie Sells Seashells by the Seashore: Implicit Egotism and Life Decisions"


mattmcknight · 2008-12-14 · Original thread
Cialdini's "Influence" is a great work. It's great at exposing a lot of sales techniques, but I had this weird feeling while reading it that it could be used as an instruction manual. Haven't read his new one yet, but it looks like an instruction manual.

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